Information that may be used:
Type of browser and its settings
Information about the device's operating system
Cookie information
Information about other identifiers assigned to the device
The IP address from which the device accesses a client's website or mobile application
Information about the user's activity on that device, including web pages and mobile apps visited or used
Information about the geographic location of the device when it accesses a website or mobile application
Purposes for storing information:
Information storage and access
Personalization
Ad selection, delivery, reporting
Content selection, delivery, reporting
Measurement
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